It is not usual for people to form the opinion that all a web designer has to do is make a site look pretty. There is a lot more to it than that. In fact, the design of the site plays an important role in the success of the site.
All too often the importance of web design is downplayed. When a site fails and an analysis is done as to why it often indicates that there were important components lacking in the design. One weakness that cannot go unattended to is the impact that web design is on search engine optimization.
How About Parallax Design
This is just one example of how a design can have an impact on SEO. Parralax design is comprised of a webpage that never seems to end. It contains long copy that a lot of readers enjoy. It is because they can skim through it to parts of interest without having to go to another article to get what they are looking for. For the web owners aside from having the content written, they don’t have too much to worry about. This type of design cuts down on the number of pages a website may normally have.
Search engines are used to crawling in a specific format. When this format changes dramatically it can raise concerns with the search engine. They may not be able to determine what is different. Confusion such as this can lead to poor indexing in the search engine listing. Something that needs to be avoided at all costs.
Responsive Design is a Plus
For those who are really looking to put their website in favour of the major search engines, they need to go for a responsive design. This is a design that is going to adapt for the major mobile devices that are common today.